The Indigo Love of Reading Foundation is committing $1,000,000 in funding for books and educational resources to support Canadian families in high-needs communities during the COVID-19 pandemic. The new Indigo Love of Reading Community Response Fund is part of the Foundation’s continued efforts to support literacy in high-needs communities across Canada. The Indigo Love of Reading Foundation has partnered with three outstanding national Canadian organizations to help distribute the funds to families for the purchase of books: Jays Care Foundation, Martin Family Initiative, and Boys and Girls Club of Canada. Local nonprofit organizations that currently serve children and their families in high-needs communities can also apply for grants. Applications are open now and organizations are encouraged to apply today.
What are the grants?
- Grant amounts will be variable per organization, with funds going towards the purchase of children’s books and literacy resources on indigo.ca or through an Indigo Corporate account.
- Grant amounts will be determined based on families served, calculated at roughly $25 per family .
- Most grants will be a maximum of $25,000 per organization (or the equivalent of 1000 families served) however if your organization has interest and capacity to serve more than 1000 families we will also accept larger requests.
- All books and literacy resources will be offered at a discount of 30% on indigo.ca.
The Fund is accepting the first round of applications between April 15th, 2020 – May 1st, 2020.

