In 2019, the CAGP Foundation undertook a comprehensive study with Environics Analytics to better understand the factors influencing Canadian charitable giving in Wills. 

Key highlights in this report include:

• The current lay of the land in terms of gifts in Wills
• How often Canadians revise their Wills
• The NUMBER ONE barrier to preventing Canadians leaving a gift to charity
• The key demographic MOST INTERESTED in including a gift in their Will

Statistics from the report include:

• Nearly 90% of Canadians will have a will by age 75
• 86% of Canadians know they can make a charitable gift in their will
• 63% of Canadians say they will not leave a gift to charity in their will. Their number one fear is that it will leave less for their loved ones
• 1/3 of Canadians are interested in leaving a gift to charity in their will

Click here to download the report and access an infographic on the path to increasing charitable gifts in Canada.