Holiday Party Heroes is a new initiative launched today by CanadaHelps that asks businesses across Canada to donate the unused cost of their annual holiday parties to charity and be recognized as #HolidayPartyHeroes. The Holiday Party Heroes initiative is part of CanadaHelps’ broader strategy to provide Canadians with innovative new ways to support charities given the current and ongoing economic and public health crises. As of May, 69% of charities report that revenue has decreased since the onset of the pandemic according to research conducted by Imagine Canada. The idea was inspired by the Xmas Party Heroes campaign in the UK, which raised almost £1,000,000 within a week of being launched. The concept is taking off globally, and spin off campaigns are starting to launch around the world. CanadaHelps is launching this initiative in Canada and is calling on businesses across the country to support charities in this creative way.

Sezzle, Rain43, IQ PARTNERS Inc, Preloved, and Document Direction are among the first businesses participating in this program and being recognized as #HolidayPartyHeroes.

To participate, businesses visit HolidayPartyHeroes.ca by CanadaHelps, make a donation to the charity or cause they would like to support, and register their donation. CanadaHelps will recognize the business as a Holiday Party Hero. To celebrate, #HolidayPartyHeroes can share the details of their donation with staff, customers, and partners – and on their social channels – and encourage others to participate.