CanadaHelps published new research, which found that one in five Canadians hasn’t donated to charity in the past five years. With the 2025 giving season in full swing, CanadaHelps is encouraging Canadians to give back to their communities.

The latest CanadaHelps research confirms that:

• The generosity gap is widening by income. Those earning more than $150,000 a year account for half (49%) of all donations – a divide that continues to grow as affordability challenges persist.
• Younger Canadians are more likely to be non-givers. Almost one-third of 18-35 year old Canadians (27%) haven’t given to charity in the past five years — six percentage points higher than the national average. People over the age of 65 contributed half of all donation dollars (50%) in Canada in 2023.
• Making an impact: Over the past 12 months, more than one in four Canadians haven’t donated to charity (31%) — showing there’s still a huge opportunity to inspire generosity.

With a large majority (77%) of Canadian charities making less than half a million in annual revenue, CanadaHelps stresses that even the smallest donation can make an impact.

For further information about the research, click here.