For 15 years, Good Works‘ State of the Legacy Nation report provided Canadian fundraisers with an up-to-date analysis of how Canadians give in their Wills. This year, the report has a new name — and tons of new content!
Meet The Legacy Landscape: Understanding Planned Giving in Canada, produced in collaboration with Epilogue Wills!
It’s got the numbers you know and love, like bequesting rates in Canada and marketplace modelling. PLUS for the first time, you’ll find data on the vehicles people use to leave gifts in Wills, how online Will-makers behave, and data breakdowns by province and gender.
Here’s a taste of what’s inside:
- 60% of people making Wills online are over 45, and 13% of them are including charities in their plans.
- When a charity refers a donor to an online Will-making platform, the bequest rate jumps 30%
- Millennials have nearly doubled their Will-making rate since 2023.
Download The Legacy Landscape: Understanding Planned Giving in Canada and dive into the data today!
