In this episode of CharityVillage Connects, we explore Canada’s growing volunteer challenge and what it will take to rebuild a stronger culture of giving time and contributing to community. With demand for charitable services rising while organizations struggle to recruit, retain, and support the volunteers they depend on, how can the sector adapt to changing expectations around volunteering? Join us as sector leaders discuss how organizations can rethink the way they engage volunteers and why a strong culture of volunteerism may be essential to Canada’s social and economic resilience.
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Meet Our Guests
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- Dr. Tara McWhinney, Postdoctoral Fellow, Charity Insights Canada Project (CICP), Carleton University
- Sara Lyons, Chief Strategy and Programs Officer, Volunteer Canada
- Alyssa Brierley, Executive Director, National Institute on Ageing
- Olga Stachova, CEO, MOSAIC
- Adam Janes, CVA, President, Volunteer Management Professionals of Canada (VMPC)
- Michael Burns, Chair, Engage Canada
This episode of CharityVillage Connects is brought to you by the WUSC. For more than 50 years, WUSC has been working alongside communities around the world to catalyze positive education and economic outcomes for young people. Now, Canadians have the chance to join us by volunteering internationally. As a WUSC volunteer, you’ll collaborate with local organizations, share your experience, and help co-create initiatives that expand opportunities for young people. For more information about how you can use your expertise to improve economic opportunities for young people, visit volunteer.wusc.ca.
Meet Our Guests (in order of appearance)

Dr. Tara McWhinney
Postdoctoral Fellow, Charity Insights Canada Project (CICP), Carleton University
Dr. Tara McWhinney is a feminist political economist whose research examines gender, unpaid labour, and nonprofit service delivery in Canada. She has collaborated on projects addressing gender equity and long-term care policy with organizations such as CUPE Saskatchewan and CRIAW.

Sara Lyons
Chief Strategy and Programs Officer, Volunteer Canada
Sara Lyons is based in Montreal and has worked in the not-for-profit and charitable sector for over 20 years. She has spent many years working on large-scale, national projects that bring together multiple sectors around new ideas.

Alyssa Brierley
Executive Director, National Institute on Ageing
Alyssa Brierley is a lawyer and public policy professional with more than a decade of experience in public policy, legal service and operations management. She was most recently the Executive Director at the Centre for Equality Rights in Accommodation (CERA), Canada’s leading non-profit organization focused on advancing the right to housing.

Olga Stachova
CEO, MOSAIC
Olga Stachova is the CEO of MOSAIC: a registered charity serving immigrant, refugee, migrant and mainstream communities in Metro Vancouver and the Fraser Valley, as well as throughout the province of BC. Its broad range of services include settlement support, English language training, employment assistance, and family services among others. As one of the largest immigrant serving organizations, MOSAIC serves over 45,000 clients annually from 47 accessible locations in Greater Vancouver.

Adam Janes, CVA
President, Volunteer Management Professionals of Canada (VMPC)
Adam Janes, CVA (he/him) is passionate about volunteer engagement and connecting people: He serves as President of Volunteer Management Professionals of Canada (2025–27) and is a seasoned leader in volunteer engagement. He calls Ottawa (part of the unceded Algonquin territory) home and is part of the team leading volunteering at the Ottawa Food Bank helping to fight food insecurity locally. Adam also continues to serve on the Ottawa Leaders of Volunteers board.

Michael Burns
Chair, Engage Canada
Michael Burns is a Canadian business, philanthropic and civic leader with more than 30 years of executive experience spanning financial services, technology, healthcare, marketing, major international events and the charitable sector. Throughout his career, he has built and scaled organizations, led transformational fundraising efforts and brought together donors, governments, corporations, volunteers and community partners around ambitious public-purpose initiatives.
About your Host

Mary Barroll
President of CharityVillage
Mary Barroll, president of CharityVillage, is an online business executive and lawyer with a background in media, technology and IP law. A former CBC journalist and independent TV producer, in 2013 she was appointed General Counsel & VP Media Affairs at CharityVillage.com, Canada’s largest job portal for charities and not for profits in Canada, and then President in 2021. Mary is also President of sister company, TalentEgg.ca, Canada’s No.1, award-winning job board and online career resource that connects top employers with top students and grads.
Additional Resources from this Episode
We’ve gathered the resources from this episode into one helpful list:
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- Volunteering and charitable giving in Canada, from 2018 to 2023 (Statistics Canada)
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- National Action Strategy on Volunteering (Volunteer Canada)
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- 2025 Ageing in Canada Survey (National Institute on Ageing)
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- Young Volunteers, Big Opportunity: What the 2023 Data Tells Us About Youth and Volunteering (Canadian Knowledge Hub for Giving and Volunteering, 2026)
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