Why stories can change the world
Why it is important to avoid storytelling that creates distance between the storyteller and the listener.
Marketing & Communications
Marketing & Communications
We don’t need more information
Simply providing facts doesn’t spark social change: a good story is essential.
Marketing & Communications
Changing the way we are changing the world
How sometimes changing one aspect of your communications plan can create huge success.
Management & Governance, Marketing & Communications, Social media
Public engagement and online social media: It’s not about the technology
Questions to ask before entering the arena of social media.
Marketing & Communications
Don’t let the facts speak for themselves
Simply presenting the facts is not enough to effect progressive social change. A good story influences the way people feel so that when facts are presented their filter has shifted to receive these facts in a particular manner.
Marketing & Communications
Just like sticks and stones, words can hurt you!
Public engagement campaigns pivot on words. Get the words wrong and they will end up hurting you or your cause.
Marketing, Marketing & Communications
Let their fingers do the walking: Organizing your content online
How to effectively organize your online content.
Marketing & Communications
User-centric writing: It’s not about you
If you want to engage your constituencies, then your content needs to reflect their needs, call out to what they are interested in, and offer opportunities to take action, volunteer, donate, and most importantly create value so they will return to your space online.
Marketing & Communications
Navigating your content online
Why information architecture is key to making your content usable.
Marketing & Communications
Content is king online
Today, with the evolution of the next generation of the web, popularly referred to Web 2.0, the web is all about content, connection and collaboration.
