Are you curious about how your direct mail campaigns stack up against the rest of the nonprofit sector? The wait is over! Data submission is now open to participate in the 2026 Direct Mail Benchmarks report you know and love. 

You can submit your results directly here.

Good Works will combine your results with dozens of other charities to give you a snapshot of just how direct mail performed in 2025. And of course, you’ll get the sector KPIs direct mail fundraisers rely on, like the average gift, response rate, reactivation rate, and more. 

As a thank you for sharing your data and getting involved, every participant receives a custom benchmark report tailored just for your charity. Think of it as your personal direct mail performance report card!

This is your opportunity to gain some serious insights about your direct mail program in 2025, so you can hit your targets in 2026 and beyond. The more charities participate, the better the report will be!

Please complete your data submission no later than March 14^th, 2026!

Submit your 2025 Direct Mail results today, click here.