As communities grow and diversify, and as member issues become more complex, it’s becoming increasingly important for organizations to have their ear to the ground. Concerns facing communities need to be addressed head-on in order to avoid a game of guesstimates. But how best to connect with your community to ensure programs and services truly represent their needs?
Is your brand prepared for a public relations disaster? When something goes wrong – a fire, a theft, a strike, a sexual harassment suit – knowing who you are is at least as important as knowing what to do.
Branding is a hot topic and there have been plenty of stories written about the “why” and “how” of branding. Less has been written about the “so what”? For organizations just starting a branding process through to those who’ve completed and launched a new brand, what do the brand and branding process mean for staff?
How do businesses and organizations that come under intense press scrutiny, from the smallest organizational gaffes to full-blown Enron-esque disasters, deal with a tarnished reputation and negative public opinion? According to the experts, it’s all about proactive communication plans.
How to effectively organize your online content.
Designed to give women a voice the creators felt was lacking in other games in the marketplace, EVE’s Quest involves charades, drawing, singing, intuition challenges and trivia questions, all the while making women’s issues and accomplishments its central focus.
If you want to engage your constituencies, then your content needs to reflect their needs, call out to what they are interested in, and offer opportunities to take action, volunteer, donate, and most importantly create value so they will return to your space online.
Whenever policy is made, or is slated to come down the pike, it affects the greater social landscape, and by extension, the charitable infrastructure. But do voluntary sector organizations really understand how to jump into these policy discussions effectively and make their positions and feedback known?
If you’d like some ideas on the big picture of website planning, you you might find this article helpful.
Canada’s voluntary sector is as diversified as it is ubiquitous. Yet most nonprofit organizations share a common objective: the need to engage in an ongoing, mutual dialogue with government to help shape and influence public policy.
