Press release myths
What it takes to make a press release successful.
What it takes to make a press release successful.
How to choose a spokesperson for your organization.
Whether you are pitching a story or being interviewed, you must convince the reporter that the public is interested in what you have to offer.
A breakdown of a successful press release.
The key to establishing a personal relationship with a reporter.
I must confess, I have actually advised a client not to comment a time or two. This is a rarity. However, it is the way we said “no comment” that helped avoid a crisis.
Staying away from “talking points” can help you sound more genuine.