Press release myths
What it takes to make a press release successful.
Marketing, Marketing & Communications
Marketing, Marketing & Communications
Selecting your spokesperson
How to choose a spokesperson for your organization.
Marketing & Communications
Watching the news
Whether you are pitching a story or being interviewed, you must convince the reporter that the public is interested in what you have to offer.
Marketing, Marketing & Communications
Now, about that press release
A breakdown of a successful press release.
Marketing & Communications
The personal touch
The key to establishing a personal relationship with a reporter.
Marketing & Communications
No Comment!
I must confess, I have actually advised a client not to comment a time or two. This is a rarity. However, it is the way we said “no comment” that helped avoid a crisis.
Marketing & Communications
Media tips: talking or thinking
Staying away from “talking points” can help you sound more genuine.
