Do your donors hear voices (in your donation request letters)?
Fundraising letters are about people. People talk. So your fundraising letters should include the voices of people.
Fundraising, Individual Giving
Fundraising, Individual Giving
Your not-for-profit fundraising letter program has three goals
Your direct mail fundraising program should have three goals: Acquire, Renew, Upgrade.
Fundraising, Individual Giving
Reactivate lapsed donors with a direct mail fundraising survey
Recapture your lapsed donors by conducting a direct mail fundraising survey.
Fundraising, Individual Giving, Stewardship
Thanking donors right: Sample thank-you letter for gift or contribution
The most important letter in direct mail fundraising never asks for a donation. Thank-you letters increase donor loyalty, strengthen relationships and increase your chances of receiving more gifts in the future, including major gifts and legacy gifts.
Fundraising, Individual Giving
Donation Letters: Raise more funds by thinking like your donors
Writing direct mail letters requires thinking like your donors and understanding their wants, needs, and motivation for giving.
Fundraising, Individual Giving
Fundraising letter response rates
Boost your fundraising response rates by watching these five key statistics.
