The fundraising sector has been on a journey — and if you’ve been in this work for any length of time, you’ve felt every shift along the way. From organizational-centred to donor-centred to community-centred, each fundraising framework has moved us...
Across the nonprofit sector, one pattern shows up again and again. Small teams are not limited by a lack of commitment. They are limited by the amount of time they spend recreating processes and rebuilding their work from scratch. When the...
A donor decides whether to engage with your nonprofit in under seven seconds, long before they read your impact report. That decision is shaped by emotional cues, visual clarity, and tone, not logic. Timing raises the stakes: nearly 30% of...
Transparency has become one of the defining imperatives of contemporary nonprofit governance. Across Canada and internationally, donors increasingly expect organizations not only to demonstrate measurable social impact but also to provide sophisticated explanations of how contributed resources are allocated, managed, and translated into...
Most nonprofits don’t have a dedicated fundraising team. The Executive Director finds themselves delivering programs, organizing board meetings, launching fundraisers and posting on social media. Stewardship, the act of nurturing your donors after the gift, keeps falling to the bottom of the to-do list. ...
For the past few years, I’ve watched various consultants, freelance writers and fundraisers dipping their toes into ChatGPT to write fundraising copy. They wonder if this tool will do the work better, faster, more efficiently – or if it can...
Let’s start with a number that’s hard to picture without squinting: $84 trillion. That’s the estimated amount of wealth expected to move from Baby Boomers to younger generations over the next 20 years. And nonprofits are projected to receive $12...
On August 27, join us for a free webinar to learn how to acquire, convert, and grow donors. GivingTuesday can create a surge of attention, but results depend on what happens next. This practical webinar walks through a campaign framework...
On October 22, join us for a free webinar to learn how to develop effective digital giving experiences. Every donor who lands on your website arrives with a spark of generosity. They’ve already been moved by your mission—the question is...
Findings from Canadians’ Prosocial Behaviours Study A healthy democracy depends not only on governments, laws, and institutions, but also on citizens’ willingness to support others and strengthen community life. Prosocial behaviours (such as giving, volunteering, voting, donating blood, and so...
