What’s every charitable event organizer’s worst nightmare? Nobody buys tickets; nobody shows up. The same nightmare haunts sponsoring companies.
Sponsored organizations, as well as sponsors, sometimes wonder if a contract is really necessary to define the relationship between the two parties. The answer is, "Absolutely!"
No organization is collecting information on sponsorship in Canada, she points out, but based on research done in the USA and Europe, she estimates that sponsorship spending in Canada this year will be in the $500-$700 million range.
What’s every charitable event organizer’s worst nightmare? Nobody buys tickets; nobody shows up. The same nightmare haunts sponsoring companies.
Sponsorship proposals are very individual documents. They are specific not only to the sponsorship seeking organization but also to the specific corporation to be approached.
Far too many npos look at sponsorship and think of placing a sponsor’s name on a program and perhaps organizing a modest reception after an event. They then think the job is done. Not by a long shot.
Sponsorship pricing can be a thorny issue. And with the growing complexity of npo/corporate partnerships, the task is not getting any easier. In this two-part series, we’ll explore pricing for the sponsorship-seeking organization.
The failure to understand the nature of a particular type of funding can lead to a failure to get the funds.
From another viewpoint, consultants can be classified according to whether they focus on the sponsorship seeker (or property), the corporate sponsor, or the relationship between the two.
Research plays a hefty role in the success of sponsorships. From simply staying on top of what’s happening in the industry, to researching competitive sponsorship pricing – organizations that are serious about sponsorship know the value of research.
