The ups and downs of offering and accepting pro bono work
We’ve come to think of pro bono as a synonym for “free” or “no charge”, but it actually means “for the public good”. That’s an important distinction.
Management & Governance, Operations
IT, Management & Governance
Technology and today’s nonprofit: When the cutting edge is unrealistic
Rather than focusing on the cutting edge, perhaps it’s more useful to ask technology experts familiar with the nonprofit sector to comment on today’s baseline standards for IT in the nonprofit sector.
Fundraising, Individual Giving
Digging deeper: The evolution of the prospect research field
Wanted: a passionate, inquisitive, analytical, proactive thinker with a well-developed sense of curiosity, good judgment, the capacity to persevere, and strong computer skills – for prospect research.
Marketing & Communications
Brand as personality: The implications for nonprofit fundraising
An organization’s brand identity is more than just the look of a logo, more than just a marketing function. Brand identity encompasses everything…and that includes fundraising.
Marketing & Communications
Surviving as a less sexy cause
What happens, though, when your charity plays a vital role in society but capturing the public’s attention is difficult? How do you survive when the public doesn’t want to talk about, much less support, your cause or your clients?
