This is the first in a series of four articles that explain how to attract and manage marketing professional volunteers. Professional volunteers versus volunteer consultants If your image of a professional volunteer is a someone who approached you for personal...
People are abandoning community. Today’s generation is apathetic. Volunteerism is dead. There. We said it. Now do we have your attention? We’ve all heard the same news: Charities are in trouble. People are disengaged. Volunteering is on the decline. Sponsorship...
For some organizations, a volunteer-based structure suits its mission just fine. Typically, these scenarios presume a grassroots or community-led initiative, whereby a group of people come together over a shared need and then work collaboratively to meet it. The simple,...
Every year more and more people traveling to underdeveloped countries try to incorporate some form of volunteering into their trips. This kind of volunteer vacation – or ‘voluntourism’ – has become one of the fastest growing forms of travel in...
According to the 2010 Canada Survey of Giving, Volunteering and Participating, an impressive 58% of youth aged 15 to 24 are active volunteers. And while this is heartening news for many nonprofits, there might be even more volunteer potential in...
Volunteers face many challenges in organizing a successful nonprofit group. Balancing the growth and demands of an organization with family, career, and a personal life can be incredibly difficult. According to Tina Patterson, president of the Fraser Valley FiT Network,...
If volunteers mobilized through social media can make a difference in who gets elected as president of the United States, surely any nonprofit organization looking to be effective has to look at all the ways social media can be used...
Volunteerism. It’s a wonderful activity that offers rewards for all involved. Sadly, there is a segment of the population, albeit slight, that sometimes targets nonprofits for criminal activity. A recent example is the revelation by Scouts Canada in 2011 of...
If you think you’ll attract (and keep) the attention of youth at your next event with the promise of free pizza - think again. While youth engagement is an important endeavor for many organizations, all too often activities and events...

