Since the start of the COVID-19 pandemic, the community sector has responded to the crisis with an extraordinary response from thousands of staff members and volunteers who are on the front lines helping vulnerable people. To honour and thank them, a new advertising campaign created by lg2 is being launched today whose main slogan is “Unstoppable Community Spirit.” 

This advertising campaign was produced by the Centraides of Quebec in partnership with 211, the Fédération des centres d’action bénévole du Québec, the Fédération québécoise des organismes communautaires Famille, the Regroupement des organismes communautaires autonomes jeunesse du Québec, the Regroupement des organismes communautaires québécois de lutte au décrochage, and La Tablée des Chefs.

“COVID-19 has triggered a wide range of needs. Despite these challenges, the community sector is delivering essential services to vulnerable people with altruism, dedication, compassion and resilience. Agencies are adapting in very creative ways to provide help quickly on the ground. They are transforming their services and mobilizing to provide food assistance, support families and youths in difficulty, break the isolation of seniors, and connect with immigrants, people with disabilities, or individuals with mental health problems. This ad campaign was created to highlight the remarkable work of the entire community ecosystem,” said Lili-Anna Pereša, President and Executive Director of Centraide of Greater Montreal.

View the ad here.

Share the slogan: #UnstoppableCommunitySpirit