Wondering how your direct mail program measures up against the sector? Good Works has got the answer. They’ve gathered data from organizations of every size, from coast to coast, to bring a comprehensive report packed with the KPIs you need to know to gauge the health of your program. From average gift, to renewal rate, to average cost to acquire a donor – it’s all here, and it’s all specific to the Canadian market. Plus, you’ll find a handy printable one-pager inside, with all the KPIs a fundraiser needs on the daily! Print it out, hang it up, and refer to it whenever you need. Click here to download the report.
Good Works releases 2020 Canadian Direct Mail Benchmarks Study

