A lot of charity leaders have been very nervous over the past seven months. We’re all in uncharted territory. We feel nervous. We don’t know what our donors will do. Some charities have slowed down or even stopped their fundraising efforts.
Good Works has recently polled 1,600 Canadians to find out how they’ve been giving – and whether they intend to keep giving in the months to come. They also took a deeper dive into direct mail and digital giving: two channels that the pandemic has not restricted.
Inside this concise report, you’ll find:
- How many Canadians were giving to charity immediately before the pandemic hit (our baseline).
- What channels Canadians choose to give through – and how many channels donors use.
- How Canadians’ personal income has been affected by the pandemic.
- How Canadians intend to give in the months to come, now that the pandemic is a fixture in our lives.
- How robust we can expect direct mail and digital giving channels to be in the months to come.
Before you budget your fundraising investments for your next fiscal year, you MUST read Is Annual Giving Immune to COVID-19?. Get your report NOW.
