The Charity Insights Canada Project (CICP) published insights into AI and automation in the Canadian charitable sector. According to the research, participating charities indicated that they are using generative AI or other AI-powered tools for the following:
- Grant writing or proposal development (43%)
- Marketing and communications (42%)
- Research or information gathering (40%)
- Data analysis or reporting (24%)
- Social media management (19%)
- Donor engagement or fundraising (13%)
- Staff learning and development (11%)
The research found that AI has affected paid work in the following ways:
- Reduced time spent on routine administrative tasks (39%)
- Existing staff now spend more time on higher-value work (26%)
- Reduced reliance on contractors or consultants (10%)
- Existing staff responsibilities have changed (3%)
- Reduced or delayed hiring (1%)
Meanwhile, 24% of participating charities noted they are not using generative AI or AI-powered tools. Additionally, 29% of participating charities indicated that AI has not had a notable impact on staffing or work.
For further insights into the data, click here.
