Determining ROI on PR dollars spent
We take a look at the best ways to effectively determine return on investment (ROI) in relation to how much you may spend on PR and marketing.
Marketing & Communications
Communications
Marketing & Communications
Hitting home with your message: One organization’s experience with social marketing
A case study of BrainTrust Canada’s new “Protect Your Head” social marketing campaign.
Marketing & Communications
How to hire public relations help
What to consider when hiring a PR consultant.
Fundraising, Individual Giving, Marketing, Marketing & Communications
Supporter Marketing: A new twist, a new approach
The exact definition of supporter marketing still seems up for debate. Some see it as fundraising with a twist, others see it more as donor retention. One thing is for sure: supporter marketing is a combination of fundraising and marketing.
Internal Communications, Marketing & Communications
Positioning your organization for success
There’s a lot of buzz about the marketing tool of "positioning" these days. The term can be a bit confusing. In this article, we’re going to define positioning and walk you through six steps that help you craft a positioning statement for your organization.
Marketing, Marketing & Communications
Tackling a re-brand
What happens when an organization wants to re-brand? Imagine if you were asked how you would change United Way’s iconic mission or logo (not that it needs it) to make it more relevant or memorable? It’s not easy.
Fundraising, Marketing & Communications, Social media
Six unique online fundraising techniques for your nonprofit – Blogs
Implementing and maintaining a successful blog may be the most critical aspect of your online fundraising efforts. There are many reasons a nonprofit should host a blog.
Marketing & Communications
The big job of communicating change
Thinking of your audience as agents of change.
Marketing & Communications
Why stories can change the world
Why it is important to avoid storytelling that creates distance between the storyteller and the listener.
