Ten myths of telemarketing
Most Canadian charities are still reluctant to use telefundraising, or to even test it. Here are a few points that will help dispel some of the myths around telephone fundraising.
Fundraising, Individual Giving
Marketing & Communications
Hunches are not enough — why it pays to poll
Most public interest groups, nonprofits and local election campaigns do no polling research whatever. And by not doing so they’re missing a major opportunity to strengthen their work cost-effectively.
Fundraising, Individual Giving
Making more money from mail
Here are 12 ways you can make more money from direct mail. Many organizations have put these money-making methods to work successfully. While not every suggestion will work for your organization, at least some of them should.
