Author name: Jim Bannister

Size counts! The bigger it is, the better it is! That’s your house mailing list I’m talking about, but the statement is true only up to a point. Your list might be too big!

Any relationship — marketer-customer, master-servant, husband-wife — needs to be renewed from time to time. Fundraisers must keep in mind that there’s no such thing as a permanent commitment anymore. People tend to commit only for a time.