When nonprofit leaders talk about branding, there’s often a pause, followed by a polite smile and something like, “We’re not really a brand. We’re a cause.” In many ways, it’s a fair reaction. The word “branding” can sound stuffy and...
Learn how to embed Diversity, Equity, Inclusion and Belonging (DEIB) into your nonprofit’s creative marketing—from websites and written content to social media, stock images, and AI tools. If you’re leading a nonprofit right now, you’re likely feeling the pressure—from funders,...
Great design and marketing can transform the nonprofit game. It's what separates organizations that struggle to reach 50 people from those that impact thousands. When charity: water used brilliant storytelling and clean visuals to turn clean water access into a...
How to save on photos, stock and video Getting the right visuals is essential… and expensive. Not many nonprofits have the budget for a photographer. Here are sites where you can download incredible royalty-free stock and videos, for free! Tip: Be detailed...
Original Broadcast Date: November 17, 2022. Summary: Email marketing is an important communication channel for nonprofits. Whether you’re sending newsletters or fundraising appeals, you can personalize your messages and connect with donors via emails better than you can with traditional advertising....
Whether you’re trying to engage first-time donors or boost the generosity of recurring ones, one of the biggest pain points nonprofits have is getting their message heard. With so many distractions competing for your donor’s attention, it can be hard...
As a nonprofit, it can be difficult to come up with funding for marketing initiatives. So, when you do have budget to spend, it’s important to make the most impact with that money. But how do you know if your...
A successful fundraising event that brings in funds for your cause - the ultimate goal. But how do you measure whether your event is a success? How do you tell which channels are working so you can double down and...
Original Broadcast Date: March 10, 2022 Summary: Understanding the digital marketing ecosystem will help your nonprofit succeed in 2022 and beyond. In this webinar, we’ll take you through the stages that users go through when interacting with your nonprofit online....
Email is one of the most powerful marketing tools, but it’s often under-utilized by non-profits. Your email subscribers are a highly-engaged audience who want to hear from you – but are you communicating with them regularly? According to Campaign Monitor,...
