Are we ready to let direct mail evolve? If we were designing direct mail from scratch today, would we structure it the same way? Or are we still operating inside production rules that no longer exist? Digital print has given us...
Chatbots are no longer just a futuristic novelty; they are the single most powerful tool in a nonprofit’s "world-changing toolkit." For organizations constantly asked to do more with less, AI is the equalizer. The technology allows you to get work done "astronomically...
When nonprofit leaders talk about branding, there’s often a pause, followed by a polite smile and something like, “We’re not really a brand. We’re a cause.” In many ways, it’s a fair reaction. The word “branding” can sound stuffy and...
Learn how to embed Diversity, Equity, Inclusion and Belonging (DEIB) into your nonprofit’s creative marketing—from websites and written content to social media, stock images, and AI tools. If you’re leading a nonprofit right now, you’re likely feeling the pressure—from funders,...
Great design and marketing can transform the nonprofit game. It's what separates organizations that struggle to reach 50 people from those that impact thousands. When charity: water used brilliant storytelling and clean visuals to turn clean water access into a...
Is your nonprofit organization’s website telling a story, or is it just a collection of isolated pages? As your nonprofit’s digital home base, with the proper care and attention, your website can serve as your primary online storyteller. The content...
How to save on photos, stock and video Getting the right visuals is essential… and expensive. Not many nonprofits have the budget for a photographer. Here are sites where you can download incredible royalty-free stock and videos, for free! Tip: Be detailed...
The volunteer webpage is a key piece of online “real estate” for volunteer recruitment. Make sure you are using it to its full advantage to turn visitors into active volunteers and ultimately ambassadors for your cause or organization. Here’s a checklist...
A successful fundraising event that brings in funds for your cause - the ultimate goal. But how do you measure whether your event is a success? How do you tell which channels are working so you can double down and...
Original Broadcast Date: March 10, 2022 Summary: Understanding the digital marketing ecosystem will help your nonprofit succeed in 2022 and beyond. In this webinar, we’ll take you through the stages that users go through when interacting with your nonprofit online....
