Photography is one of the areas where program staff and volunteers can use their creativity to enhance the organization’s communications materials. Here are a few tips to help you along the way.
If you’re an avid devotee of social media, chances are you’ve already heard about this infamous gaffe: a Red Cross employee uses HootSuite to send out an otherwise-innocent tweet about her alcohol-induced evening in the company of a specific beer. She thought she was sending it from her personal account. But she was wrong. As we all know, mistakes like that are not easily repealed and once you’ve hit that send button it’s hard to take things back.
What do pirates, penguins and pancakes have in common?They all have special days that celebrate their merits. Yes, it’s true — it seems everyone and everything now has an anointed awareness day. Despite the proliferation of awareness days, nonprofits in Canada believe they are an essential way to communicate with large audiences about key issues, encourage engagement, and offer information regarding programs and services they offer all year round.
It’s not just high-profile celebrities, corporations and organizations that need to have a crisis communication plan, all nonprofits should have one.
You know you can’t do it all. And you know that there is a lot of talent out there who could really help your nonprofit market and communicate itself. It may be time to consider a marketing agency.
Do you struggle with explaining just what it is that makes your nonprofit special?
Word of mouth marketing is becoming an essential item in every marketing toolbox. Here’s how to do it.
I want to ask all my friends to “like” each other’s causes and post very positive messages on social media sites about the work we do. We can give them the words. Why are people saying this is wrong?
This opinion piece argues that “liking” a page or wearing a pin does not help a cause in the long run.
Strategies to help write the perfect fundraising letter.
