Canadians think charities have a long way to go when it comes to reporting fundraising expenses. How does your organization measure up?
This article looks at whether or not fundraising and communications should be separate departments at a nonprofit.
A US study clearly shows that there is a shift taking place among wealthy donors with more and more of them going online to connect with charities.
Web-based fundraising is coming of age. That’s the conclusion of the 2011 Convio Online Marketing Nonprofit Benchmark™ Study, which evaluated the fundraising results of nearly 600 nonprofits.
You know you can’t do it all. And you know that there is a lot of talent out there who could really help your nonprofit market and communicate itself. It may be time to consider a marketing agency.
Word of mouth marketing is becoming an essential item in every marketing toolbox. Here’s how to do it.
In nonprofit marketing, a great deal of the time and effort goes into finding new donors, volunteers and supporters, causing many nonprofits to ignore their existing stakeholders.
Mobile is the future of nonprofit marketing.
