The fundraising landscape is evolving, and charities need to diversify their fundraising streams to ensure their sustainability. PayPal Giving Fund Canada published a new guide for charities, which dives into the fundraising tools available to raise more for your cause. The Fundraising Guide on PayPal Giving Fund Partner Programs provides practical steps your charity can take to get started.
PayPal Giving Fund enables some of the world’s leading online platforms to create opportunities for everyday charitable giving. We ensure our programs are trustworthy, scalable and impactful, raising new funds and creating new connections for benefitting charities. In Canada, we are a charity registered with the Canada Revenue Agency. Since we launched in 2018 through 2024, we’ve raised over $200M to benefit Canadian charities, engaging 3M+ unique donors.
Benefits of PayPal Giving Fund
- Receive funds securely and electronically, with donation receipts managed for you.
- Access shared donor data securely to thank supporters for their generosity.
- Track funds and access resources for multiple programs, all in one place through your dashboard.
- Reach millions of supporters on platforms they already use with a custom profile that highlights your logo and mission.
Access the Guide here – it’s available in English and French!
The Fundraising Guide on PayPal Giving Fund Partner Programs aims to help charities like yours raise more funds and connect with new supporters. Whether you’re just starting out in digital fundraising or seeking to enhance your existing strategies to maximize your reach, the guide will provide practical insights.
Key insights in this guide
- Understand how PayPal Giving Fund works as a registered charity and its role in enabling donations through PayPal, Facebook, Instagram, GoFundMe, and Twitch.
- Identify the fundraising tools available on each platform, learn how supporters can use them to give to your organization and discover how digital tools can help expand your donor base and amplify your message.
- Learn how to activate and optimize your charity’s presence across multiple platforms to expand reach, leveraging social media to connect with the next generation of donors.
- Discover top tips to drive donor engagement and maximize impact on these platforms, especially during peak moments like Giving Tuesday.
Dive into the guide
PayPal Giving Fund Canada partnered with CharityVillage to offer a free webinar, which dives into the guide. Watch the webinar recording to hear from a panel of charities about their experience using digital fundraising tools. Stories range from why a charity uses GoFundMe to rally donors quickly in a crisis, to why another charity promotes their PayPal fundraising page to not only maximize funding but also help prevent cybersecurity risks.
Boost your charity’s fundraising potential by investing the time into developing new fundraising streams. This information is for everyone interested in digital fundraising for charity. Please share this guide with colleagues, leaders, and others you know who would benefit from learning about these opportunities. We hope it inspires your charity to take simple, no-cost actions to maximize your digital fundraising impact.
Access the Guide here – it’s available in English and French!
The views expressed in this article are the author’s alone and do not necessarily represent those of CharityVillage.com or any other individual or entity with whom the authors or website may be affiliated. CharityVillage.com is not liable for any content that may be considered offensive, inappropriate, defamatory, or inaccurate or in breach of third-party rights of privacy, copyright, or trademark.
