How donor behaviour is changing and what fundraisers can do to prepare: An interview with Julie Fiorini of CanadaHelps

Canada’s charitable giving landscape continues to evolve, with fewer donors accounting for a growing share of donations and new giving methods becoming increasingly important. For nonprofit fundraisers, these shifts raise important questions.  In a recent episode of CharityVillage Connects, The Future of Fundraising:...

CharityVillage Connects: The Future of Fundraising: Digital Giving, AI, Securities & Legacy Gifts

In this episode of CharityVillage Connects, we explore the changing landscape of Canadian philanthropy and the new fundraising trends that are shaping the future of the sector. Drawing on insights from the 2026 Giving Report, we look at how donor behaviour, technology, AI,...

Preparing for a grant application before writing a single word

Across Canada, nonprofit organizations continue to navigate a funding environment that is becoming more competitive, more complex, and, in many cases, more time-sensitive. When a funding opportunity opens, it is often accompanied by tight deadlines and a sense of urgency...

Are we building legacy programs that can hold complexity?

You might not know this about me, but I’m a muller. I like time to turn things over in my brain and noodle on what it all means. And that’s what I’ve been doing since I got back from the...

Canada’s generosity will likely continue to weaken unless we rebuild the social conditions that produce it

Findings from Canadians’ Prosocial Behaviours Study A healthy democracy depends not only on governments, laws, and institutions, but also on citizens’ willingness to support others and strengthen community life. Prosocial behaviours (such as giving, volunteering, voting, donating blood, and so...

New research, new donors, new opportunities for legacy giving

In 2020, the CAGP Foundation released research on legacy giving in Canada. We examined the habits and beliefs of Canadians around legacy giving. We polled those who had already left a charitable gift in their Will, those intending to, and...

The Great Wealth Transfer: How to Build a Multi-Generational Donor Base That Lasts

Original Broadcast Date: May 14, 2026 Summary: Over the next 20 years, $84 trillion will shift from Baby Boomers to younger generations, with $12 to $15 trillion expected to flow directly to nonprofits. Most organizations aren't positioned to capture it....

The $84 trillion shift: What nonprofits need to know about the next generation of donors

Interested in learning more? We have partnered with Keela and Raisely to host a free webinar. Register now! Over the next 20 years, $84 trillion in wealth will move from Baby Boomers to Gen X, Millennials, and younger generations. Of that, an estimated...

Small donor signals that support your fundraising

It’s common for organizations to collect useful information without realizing it. They have names, past donations, event attendance, volunteer history, and other details, but this information often sits in different places. Furthermore, when data isn’t reviewed together, it’s harder to see what supports your fundraising, and decisions can feel...

The great wealth transfer is already underway. Here’s how nonprofits can capture their share.

Interested in learning more? We have partnered with Raisely to host a free webinar. Register now! Over the next 20 years, an estimated $84 trillion in wealth will transfer from Baby Boomers to Gen X, Millennials, and younger generations. Of...
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