Why small nonprofits end up rebuilding their work

Across the nonprofit sector, one pattern shows up again and again. Small teams are not limited by a lack of commitment. They are limited by the amount of time they spend recreating processes and rebuilding their work from scratch. When the...

How donor behaviour is changing and what fundraisers can do to prepare: An interview with Julie Fiorini of CanadaHelps

Canada’s charitable giving landscape continues to evolve, with fewer donors accounting for a growing share of donations and new giving methods becoming increasingly important. For nonprofit fundraisers, these shifts raise important questions.  In a recent episode of CharityVillage Connects, The Future of Fundraising:...

CharityVillage Connects: The Future of Fundraising: Digital Giving, AI, Securities & Legacy Gifts

In this episode of CharityVillage Connects, we explore the changing landscape of Canadian philanthropy and the new fundraising trends that are shaping the future of the sector. Drawing on insights from the 2026 Giving Report, we look at how donor behaviour, technology, AI,...

Are we building legacy programs that can hold complexity?

You might not know this about me, but I’m a muller. I like time to turn things over in my brain and noodle on what it all means. And that’s what I’ve been doing since I got back from the...

Canada’s generosity will likely continue to weaken unless we rebuild the social conditions that produce it

Findings from Canadians’ Prosocial Behaviours Study A healthy democracy depends not only on governments, laws, and institutions, but also on citizens’ willingness to support others and strengthen community life. Prosocial behaviours (such as giving, volunteering, voting, donating blood, and so...

How nonprofits can improve donor retention in a shrinking donor pool

Last year, 68.5% of donors gave once and never came back. For every 100 donors a nonprofit acquired, fewer than 32 returned the following year. The rest disappeared, taking their lifetime value with them. According to the Fundraising Effectiveness Project's...

CFRE Ambassadors in Canada share 5 reasons to pursue CFRE Certification

The nonprofit sector is continually changing, presenting new challenges such as evolving donor behaviours, technological advancements, and regulatory shifts. Professional education empowers you, as a fundraiser, to adapt and innovate, ensuring your strategies remain pertinent and effective. Certification, such as...

New research, new donors, new opportunities for legacy giving

In 2020, the CAGP Foundation released research on legacy giving in Canada. We examined the habits and beliefs of Canadians around legacy giving. We polled those who had already left a charitable gift in their Will, those intending to, and...

The Great Wealth Transfer: How to Build a Multi-Generational Donor Base That Lasts

Original Broadcast Date: May 14, 2026 Summary: Over the next 20 years, $84 trillion will shift from Baby Boomers to younger generations, with $12 to $15 trillion expected to flow directly to nonprofits. Most organizations aren't positioned to capture it....

The $84 trillion shift: What nonprofits need to know about the next generation of donors

Interested in learning more? We have partnered with Keela and Raisely to host a free webinar. Register now! Over the next 20 years, $84 trillion in wealth will move from Baby Boomers to Gen X, Millennials, and younger generations. Of that, an estimated...
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