As we speak with organizations, attend conferences, and read sector news, there is a common theme that continues to come up: artificial intelligence (AI). And yet, behind the enthusiasm, there is something else happening in the sector. People are starting to...
AI is already changing nonprofit fundraising. Not because it can write a faster email or generate another campaign idea, but because it can strengthen the work happening underneath every successful campaign. The real opportunity is behind the scenes. When AI...
Across the nonprofit sector, one pattern shows up again and again. Small teams are not limited by a lack of commitment. They are limited by the amount of time they spend recreating processes and rebuilding their work from scratch. When the...
Canada’s charitable giving landscape continues to evolve, with fewer donors accounting for a growing share of donations and new giving methods becoming increasingly important. For nonprofit fundraisers, these shifts raise important questions. In a recent episode of CharityVillage Connects, The Future of Fundraising:...
In this episode of CharityVillage Connects, we explore the changing landscape of Canadian philanthropy and the new fundraising trends that are shaping the future of the sector. Drawing on insights from the 2026 Giving Report, we look at how donor behaviour, technology, AI,...
You might not know this about me, but I’m a muller. I like time to turn things over in my brain and noodle on what it all means. And that’s what I’ve been doing since I got back from the...
Findings from Canadians’ Prosocial Behaviours Study A healthy democracy depends not only on governments, laws, and institutions, but also on citizens’ willingness to support others and strengthen community life. Prosocial behaviours (such as giving, volunteering, voting, donating blood, and so...
Last year, 68.5% of donors gave once and never came back. For every 100 donors a nonprofit acquired, fewer than 32 returned the following year. The rest disappeared, taking their lifetime value with them. According to the Fundraising Effectiveness Project's...
The nonprofit sector is continually changing, presenting new challenges such as evolving donor behaviours, technological advancements, and regulatory shifts. Professional education empowers you, as a fundraiser, to adapt and innovate, ensuring your strategies remain pertinent and effective. Certification, such as...
In 2020, the CAGP Foundation released research on legacy giving in Canada. We examined the habits and beliefs of Canadians around legacy giving. We polled those who had already left a charitable gift in their Will, those intending to, and...

