Researching to improve results: Getting to the heart of your prospect
If you want to write winning proposals and increase your organization’s rate of success when fundraising, then conducting thorough research is key.
Fundraising
Marketing & Communications
Sector leaders consider how to tell our story
The Canadian Centre for Philanthropy’s (CCP) 7th Annual Symposium had the them of “Telling Our Story: Communicating the value of philanthropy and the voluntary sector.” The events’ speakers focused on two key messages: know your story and tell it.
Fundraising, Planned giving
Bequest Income: working effectively with executors
How a good planned giving officer can act as a resource and guide for the executor rather than as an adversary.
Fundraising
Motivators and Barriers to Giving by Entrepreneurs in Canada
Researchers Guy Mallabone, Vice-president of Southern Alberta Institute of Technology (Calgary) and Tony Myers, Associate Director of Development at the University of Alberta (Edmonton) conducted this national study as part of their master’s thesis in Philanthropy and Development at Saint Mary’s University in Minnesota.
Fundraising, Stewardship
Startling Research: Donors want information, not recognition
Throw away those pewter pins and plaques and get out your phone books. New research shows that donors don’t want formal recognition, just information.
Fundraising, Philanthropy
Book Review: The Cathedral Within: Transforming your life by giving something back
Bill Shore, founder of Share Our Strength, an anti-hunger, anti-poverty organization, profiles community leaders throughout the United States who are successfully tapping the private sector for community building initiatives.
