In recent years, there have been a lot of “unprecedented” events—from the pandemic to the postal strike that we find ourselves managing today. This climate of uncertainty has challenged the charity sector to make multiple pivots, often at very short...
Original Broadcast Date: September 18, 2025 Summary: For staff and volunteers who are new to fundraising or just beginning to explore data, using data analysis to drive your fundraising strategy can come with a bit of a learning curve, especially when...
This article is the third in a three-part series – check out the first and second articles. One of the most neglected components of the fundraising process is stewardship. Most nonprofits find themselves sprinting on the hamster wheel of acquisition,...
With Canada Post and CUPW continuing their negotiations, many of us fundraisers are having flashbacks to 2024 year-end, when an unexpected postal strike derailed months of work. What happened next was something of a natural experiment: without mail, would donors...
Released in May, this all-Canadian report unpacks how direct mail fundraising programs performed last year, thanks to the amazing charities who share their results with us! If you’ve been wondering how your fundraising measures up against other charities in the...
With just 80 days left in 2021 (where did the time go!?) Here are a few easy tips to help your organization raise as much as possible this holiday season, and work towards better engagement and relationships with all of your donors. If your...
During times like these, audience engagement is immensely important. In this article, we’ll discuss a key method of maintaining a strong relationship with your members: segmentation. By segmenting your audience, you are dividing your contacts up into specific segments to...
What causes you to open that envelope from a charity? What is going through your mind as you decide to read on? Or make a donation? Wouldn’t it be great if you could unlock some of the secrets that influence...
You mean cleaning isn’t just for my house? For your organization to really get the benefits of your data it must be clean and accurate. So, what is clean data you may ask? As per Wikipedia, data cleaning is...
Where are my donors? Are your donors no longer responding to your calls, letters or emails? Or are they donating less frequently? If so, you might be asking your donors for too many donations. Soliciting gifts too often from the...
