You’re starting a crowdfunding campaign. You know you have a good cause but you find many campaigns that are similar to yours. How do you set yours apart? What is going to make your campaign generate awareness successfully compared to...
For nonprofit organizations to remain vibrant and relevant well into the future, they must understand what drives younger donors and how they will expect to interact with organizations. We aim to bring a fresh perspective on the young mind and...
Would you believe it if we told you that as organizations add an additional fundraising driver, their total raised doubles? Well, it’s time to start believing! At Trellis, we conducted a study with over one thousand fundraisers and it’s true…...
For several years, charities have been struggling to find ways to capture the attention of younger generations. The need is more pressing as the “giving gap” – aging donors continuing to give at a much higher rate than younger generations...
Want to learn more on this topic? We’ve interviewed the author as part of our podcast CharityVillage Connects: The Time is Now: Why Canadian Nonprofits Must Digitize to Survive which can be accessed here. The COVID-19 pandemic led to an...
In this episode, host Mary Barroll explores a bit of a mystery: Why, with incredibly sophisticated technology within easy reach, are some nonprofits still struggling to adapt and take advantage of digital tools? Is it simply a question of cost?...
There’s no question that recurring donors are the backbone of your organization. Not only are they 5x more valuable than one-off donors, recurring donors allow you to work more effectively and accurately plan for the future, knowing that you’ll have...
Jen and the team at Shuswap Trail Alliance were keen to kick off their second annual virtual fundraiser, but this year they were determined to come back with bigger and better goals, and still hit them out of the park!...
You have likely heard the rumblings of what is set to be the largest wealth transfer in history. A 2014 study by a group of Boston College researchers predicted that, by 2061, $58 trillion would transfer from one generation to...
What exactly are younger donors looking for in a nonprofit or charity? When it comes to understanding what younger donors desire, transparency of impact is the very first layer to consider. Millennials play a strong role in shaping how giving...
