Do you find yourself reading the newspaper? Checking the weather before you leave the house? Or searching for a hot stock to invest in? Well, when you do these things, you’re looking at the trends around you. We’re entering a...
Why is donor retention important? Let's start with a simple example. A new organization with a strong mission has a crowdfunding campaign. With their social media savvy, the organization builds enthusiasm and raises a substantial amount of money for its...
Original Broadcast Date: November 17, 2022. Summary: Email marketing is an important communication channel for nonprofits. Whether you’re sending newsletters or fundraising appeals, you can personalize your messages and connect with donors via emails better than you can with traditional advertising....
Why do people use images on their campaign pages? Because people pay more attention to visuals than just plain text, right? Although that is true, have you thought about using video instead? Not only can you tell a visual story and show gratitude to...
You’re starting a crowdfunding campaign. You know you have a good cause but you find many campaigns that are similar to yours. How do you set yours apart? What is going to make your campaign generate awareness successfully compared to...
Funding your organization’s initiatives is an important part of sustaining your organization’s work long-term. For many nonprofit organizations, some or the majority of that funding will likely come from grants. When writing grant applications and proposals, it’s imperative that your...
Philanthropy. Originally derived from the phrase in Ancient Greek ‘to love people’ is now the action of giving to others towards the common good. Since 1960, the Association of Fundraising Professionals (AFP) has unified and framed philanthropy around the world...
Original Broadcast Date: October 13, 2022 Summary: Wondering how you can create a GivingTuesday campaign that stands out from the crowd and guarantees great fundraising results? We’ve analyzed more than 200,000 crowdfunding projects to find out the biggest indicators of success and...
With Fall right around the corner, organizations are planning their fundraisers, everything from galas to golf tournaments. But how can organizations ensure that they are making the most of their Fall fundraisers, and with the current recession, how are they...
For nonprofit organizations to remain vibrant and relevant well into the future, they must understand what drives younger donors and how they will expect to interact with organizations. We aim to bring a fresh perspective on the young mind and...
