In the pantheon of fundraising techniques, special events would be considered one of the minor gods. Costs are high in terms of the return on investment, they usually need many volunteers to work, and they take a lot of time...
If you want to make sure that the media attend your next media conference, make sure that you follow these simple but effective tips: Make your press conferences truly newsworthy Make it fun, convenient and enjoyable: food, drinks and handouts...
All too often, fundraising and public relations are faced with the seemingly impossible task of integrating their respective business processes. The challenges faced by Canadian charities need not be seen, however, as "The Two Solitudes." Speaking at a NSFRE Greater...
Charities could better meet their challenges if they learned how to dress the part. Global TV's News at Six anchor Jane Gilbert, and Susan Bloch-Nevitte, Director of Public Affairs at the University of Toronto, presented The Dos and Don'ts of...
