There was a time when all a nonprofit needed was a cause, a simple campaign, some volunteers, a desk - and a lot of passion. Limited resources didn't necessarily impede an organization from reaching its target audience, promoting its mission...
You may have already seen them, those lumbering juggernauts of the Canadian political jungle. They rumble through your community in buses and car convoys advertising "Paul Martin's Liberals" or "Harper All The Way!" Yes, the 2006 election campaign has begun...
We are living in the information age. It is an era marked by 24-hour news stations, flooded e-mail boxes and satellites that feed our constant and insatiable appetites for more and more bytes of sound, images and data. In this...
If we think about some of the most cherished friendships in our lives, we discover that much of their resiliency emanates from their consistent ability to embrace change. They provide us with growth because of their openness to change, and...
Developing a brand for your organization is about finding the essence of the story of who you want to be. Brand development is a future-looking exercise at its very core. It is informed by our past and shaped by where...
Do you remember the last time you heard a good story from someone, read a good book, viewed a documentary, or listened to a panel discussion? Do you remember how many times you passed that good story on to others?...
It seems that no matter where you turn these days, there are articles, seminars, and general discussions about "branding". Nonprofit communications, fundraising, and marketing staff, volunteers and board members are all wrestling with what branding means for them. In its...
Planning a public event and inviting the media to attend can be an efficient way to do two jobs at once. Throngs of people make for good photo opportunities and lots of interview possibilities. You will leave a great impression...
Advertising your organization's events and fundraising drives can be a costly undertaking that garners little return unless you invest some time determining how and where you want to spend your money. My goal with advertising is to spend as little...
Once you have a marketing plan in place, you can devise and implement a promotional campaign. This is the heart of all your marketing efforts - it is the specific means by which you get the word out about your...
