If you're an avid devotee of social media, chances are you've already heard about this infamous gaffe: a Red Cross employee uses HootSuite to send out an otherwise-innocent tweet about her alcohol-induced evening in the company of a specific beer....
I want to have lots of people hear good things about my cause, and become supporters, and I have a brother in a similar situation with a different cause. I want to ask all our friends to "like" each other’s...
This week's Podium article originally appeared at Jayne's blog and is reprinted with permission. Back in January of this year, those of you on Facebook probably saw lots of female friends, family and colleagues posting a colour in their status...
What works and what doesn't when it comes to nonprofits and social media? Which social medium do you choose for a given purpose? In the summer of 2010, Ventureneer and Caliber conducted a survey of nonprofits to elicit data from...
Nonprofits are using social media to effect change in many extraordinary ways. Sumac Research began looking at dozens of incredibly successful examples and started to see some trends; some things that these many ventures into social media had in common...
One of the biggest challenges organizations face when they develop a blog is finding the resources to devote to blogging. This challenge is even more difficult if you don't know what you should blog about. You may write a few...
To attract and keep the attention of busy people - donors, members, executives and employees - organizations can't afford to miss opportunities to make their lives easier with great online experiences. There are 3 ½ ways that great online experiences...
Implementing and maintaining a successful blog may be the most critical aspect of your online fundraising efforts. There are many reasons a nonprofit should host a blog. For fundraising, there are a few basic reasons why blogging makes sense: Blog...
In my work with civil society organizations around the globe over the past year, I can’t tell you how many times this statement about technology by Jonathan Peizer has come to mind: “It is not about choosing the right technology...
