Nonprofits have critically important missions that certainly don’t match their small operating budgets. That’s why they need to constantly innovate and make the most of the least. With that in mind, here are 22 high impact, low cost social media...
Citizen protests come in a variety of forms. Some take to the street or show up at Parliament Hill, placards in hand. Others strike, petition, blockade and sit-in (or bed-in, a la Lennon; but I digress).Then there are blackouts –...
Think back ... Can you ever remember a time when you were excited to read a blog post titled: “A quarterly report from the Executive Director”? Yeah, neither can I. If the most recent item on your nonprofit organization’s blog...
It's hard to believe, but springtime contains delights other than the return of Cadbury creme eggs! It's also the time of year when the charitable sector's major online and social benchmarking reports are released, typically in concert with the annual...
It's one of those stereotypes that holds true: the Canadian winter can be long and dark. What better way to brighten the darkest days of winter than by celebrating random acts of kindness? To honour the holidays and combat winter...
You’ve may have noticed that the concept of "Gamification” is a hot topic in the technology community. What is it really, and what does it mean for charities and nonprofits? Gamified experiences use game-playing techniques to engage users and encourage...
When the White Ribbon Campaign runs this year between November 25 and December 6, there is no doubt social media will play a part in its success. Founded in 1991 by Jack Layton and other visionaries, the campaign is dedicated...
Assuming that you know how to post a status update on Facebook, the next question is, what should you post? For the most part, fundraising pitches are ignored, as is PR-like content. In general, tone and subject matter should be...
One of the biggest mistakes that nonprofits make in their social media campaigns is to assume that because someone uses Facebook regularly in her personal life, she must also know how to use Facebook professionally. It's one thing to chat...
As marketers in the nonprofit sector, we realize that conversations are taking place online between nonprofit organizations and their donors, as well as among many supporters and their friends and associates. The growth of the Internet and online technologies has...
