Original Broadcast Date: August 28, 2025

Summary: As the most competitive giving season of the year approaches, your year-end strategy needs more than good vibes and a hopeful email blast. In this tactical, no-fluff webinar, Keela (donor engagement CRM) and Raisely (fundraising campaign platform) teamed up to give nonprofits a powerful edge this GivingTuesday. Don’t forget to register for Part 2: Beyond GivingTuesday: Turn One Day Into Year-Round Support.

We’re talking segmentation that actually converts, campaigns that don’t fall flat, and the tools and templates to execute it all without burning out your team. Whether you’re a seasoned fundraiser or running your first year-end appeal, this session is built to help you raise more, plan smarter, and keep donors coming back long after the holidays.

Webinar recording

Webinar resources

Webinar presenters

Madison Severyn is an Account Executive for Raisely in North America, where she’s been proudly supporting nonprofit organizations since 2024. With a passion for mission-driven work, Madison helps nonprofits expand their fundraising capabilities and reach new heights through tailored digital solutions. She finds deep fulfillment in watching the organizations she partners with grow their impact and achieve their goals. madison@raisely.com

Stefania Bracho Liberatore is the Customer Success Manager at Keela. She’s spent the past 4 years working closely with nonprofit organizations at Keela, helping them grow and succeed. Originally from Venezuela and now living in Canada, she’s passionate about building strong relationships and supporting mission-driven teams. stefania.bracho@keela.com

 

“This was a great free webinar. I appreciate all that CharityVillage does to educate and support nonprofits.“

– Past CharityVillage Webinar Participant