Original Broadcast Date: April 3rd, 2025
Summary: “Shuffling Your Donor Engagement Strategy for Nonprofit Success” explores how nonprofits can build meaningful donor relationships by focusing on emotions, behaviors, and motivations rather than just contributions. Using the Donor Engagement Models, organizations can discover research-driven strategies to strengthen retention and demonstrate the impact of every supporter’s generosity. The approach included the Funnel for converting potential donors, the Pyramid for deepening involvement, the Loop for fostering long-term connections, and the Network for expanding outreach.
Webinar recording
Webinar resources
- Download the Slide Deck
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Play DonorPerfect’s Donor Engagement Models fundraising card game! donorperfect.com/cards
- Donor engagement models for the digital age ebook
About the presenter
Julia Gackenbach has spent over a decade working locally and globally with nonprofits. This has sharpened her skills to raise funds, care for donors and communicate impact. Her experience tied in with her desire to create community through a mission gives her unique passion to work with all types of organizations. Julia now uses that enthusiasm and expertise to lead communication strategies from DonorPerfect to industry practitioners. LinkedIn: www.linkedin.com/in/juliagackenbach
“Thank you for a valuable free resource that wasn’t trying to sell anything. Much appreciated!”
– Past CharityVillage Webinar Participant
