Original broadcast date: Thursday, July 23, 2020
Summary: Imagine Canada, Ethnicity Matters and a collective of partners have teamed up on a new study examining the giving habits and attitudes of newcomers to Canada and second-generation Canadians. Join us to get a sneak peak at the results, hear highlights and implications from the upcoming report, and how our panel of Canadian fundraisers are developing strategies to engage these growing population groups.
Resources from this webinar
About the presenters
Bruce MacDonald, President & CEO of Imagine Canada (Moderator)
When carnivals and social good combined, it pointed to a path and for 30 years Bruce has been walking that route. From working for organizations that provide services to young people, older adults, persons with disabilities, community service clubs and sports and recreation groups, Bruce’s experiences have led him to Imagine Canada, where he is President & CEO. Prior to that, he was the CEO of Big Brothers Big Sisters of Canada, where he participated in a collective effort to bring mentoring programs to kids. Bruce holds a Bachelor Degree in Sports Administration from Laurentian University, a Masters in Management in the Voluntary Sector from McGill University and a record in the Guinness Book of World Records. In early 2019, Bruce was appointed Co-Chair of the Permanent Advisory Committee on the Charitable Sector working with the federal government.
Bobby Sahni, Partner & Co-founder of Ethnicity Matters (Panelist)
Bobby Sahni is a veteran and thought-leader in the multicultural marketing and advertising industry. Bobby was the Head of Multicultural Marketing at Rogers Communications and has been a pioneer in developing, executing and managing diversity and multicultural marketing initiatives for a number of best-in-class organizations. He is Co-Founder and Partner at Ethnicity Matters – a multicultural marketing & advertising agency dedicated to helping companies drive new growth and sales by engaging North America’s fast growing, big spending ethnic and new immigrant communities. Bobby has earned national and international recognition for his work and thought leadership. Bobby earned his MBA from the global Kellogg-Schulich Executive MBA program with cross-cultural studies in Hong Kong, Germany, Miami, Chicago and Toronto. He also holds a Bachelor of Science & Business degree from the University of Waterloo.
Preeti Gill, Associate Manager, Prospect Development at Covenant House Vancouver (Panelist)
Preeti is a professional researcher of philanthropic people and trends, with a focus on increasing major donor support among female and BIPOC givers. Currently, she leads the prospect development team at Covenant House Vancouver (CHV). She is the inaugural recipient of CHV’s Diversity in Action award, which recognizes staff achievement in helping create an inclusive workplace. Preeti has worked in a wide range of non-profit environments, over the past twenty years, including education, the community foundation movement, health care and social services. At DiversityDrivenData.Blog, she offers resources and stories to highlight the rich diversity in modern philanthropy. Preeti is a long-time volunteer for Apra International, the association that represents Prospect Development professionals who work in research, analytics and fundraising operations. She is the incoming Chair of Apra’s Diversity Equity and Inclusion Committee in September. Views expressed in this webinar are hers alone and don’t necessarily represent those of CHV or Apra.
Michael Marville, Manager, Business Development and Strategic Relationships, Progress Career Planning Institute (PCPI) (Panelist)
Michael has led business development and strategic relationships efforts at Progress Career Planning Institute (PCPI) for over 4 years. His responsibilities include sponsorship sales and donations for PCPI. As part of his role at PCPI, Michael works in fundraising to assist immigrants advance their career opportunities in Canada.Michael has over 25 years’ experience in sales and marketing management in the private sector, and several years’ experience as an entrepreneur. He has degrees in both Engineering from Ryerson University and in Economics from York University.
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