Original Broadcast Date: September 18, 2025

Summary: For staff and volunteers who are new to fundraising or just beginning to explore data, using data analysis to drive your fundraising strategy can come with a bit of a learning curve, especially when you have a small team. This webinar is designed to guide organizations that are new to using their own donor data in their fundraising strategy. In this session, we explore the fundamentals of data analysis and how it can support your fundraising goals by making the most of the resources you already have. 

Webinar recording

Webinar resources

Webinar presenters

Sisters and co-founders of Story Point Consulting, Rochelle and Roxanne have decades of experience in nonprofit fundraising strategy and analytics. They have worked with staff and volunteers at nonprofits and charities across Canada, helping them find the right donors for their cause and communicate effectively, so their organizations can develop lasting relationships with supporters. Their approach involves using practical fundraising strategies, including their software, Chronicle, a Canadian donor management system that supports nonprofits in using their data to make informed fundraising decisions, that make it possible for small, and new teams to raise the essential funds they need to support their missions well into the future, so they can focus on the work that truly matters.

Contact information: info@storypoint.ca.

“Thank you for a valuable free resource that wasn’t trying to sell anything. Much appreciated!”

– Past CharityVillage Webinar Participant