This article first appeared in Ontario Health Promotion Bulletin #127.1 Introduction Corporate sponsorship can be a great way to fund health promotion events and programs that you otherwise would not be able to run. But, it can also be a...
Sponsored organizations, as well as sponsors, sometimes wonder if a contract is really necessary to define the relationship between the two parties. The answer is, "Absolutely!" Even when the commitment from the sponsor does not seem large, it is still...
This article appeared previously in Canadian FundRaiser No one knows how big the sponsorship scene in Canada is, and even sponsorship guru Judith Barker, editor and publisher of The Sponsorship Report, is not quite sure. No organization is collecting information...
This article appeared previously in Canadian FundRaiser What's every charitable event organizer's worst nightmare? Nobody buys tickets; nobody shows up. The same nightmare haunts sponsoring companies. Never forget that sponsors want strong, positive publicity for the dollars they have invested....
What's every charitable event organizer's worst nightmare? Nobody buys tickets; nobody shows up. The same nightmare haunts sponsoring companies. Never forget that sponsors want strong, positive publicity for the dollars they have invested. All this means that getting the word...
Sponsorship proposals are very individual documents. They are specific not only to the sponsorship seeking organization but also to the specific corporation to be approached. For sponsorship investments over $1,000, there is (or should be!) no such thing as a...
Step one in the pricing decision process for a nonprofit organization is the development of a complete inventory of all the benefits your organization might potentially offer to sponsors. Step two calls for you to come to grips with which...
Sponsorship pricing can be a thorny issue. And with the growing complexity of npo/corporate partnerships, the task is not getting any easier. In this two-part series, we'll explore pricing for the sponsorship-seeking organization. At the outset, let me clarify where...
Sponsorship? Donation? Partnership? Corporate philanthropy? Does it really matter what we call it? The answer to the question is, "You bet it matters." And the reason is very straightforward: The failure to understand the nature of a particular type of...
"Without research, you'll take up a huge amount of time and effort with very disappointing results," says Nina Kaiden Wright, president of Arts and Communications, a consultancy specializing in arts sponsorships. "Research is the essence and the heart of everything...
