When Bell Canada decided to throw its hat in the ring as a potential sponsor of the 2010 Olympics, it faced stiff competition. In its aim to top the list, and with the bid book of the Vancouver Organizing Committee...
“What's in a name? That which we call a rose by any other name would smell as sweet.” The famous plea by Juliet to her ill-fated lover bears timeless implications. With a giant sweep of her golden locks and with...
Principal fundraising myth: It's common knowledge that corporations and foundations give most of the money to nonprofit organizations. Principal fundraising truth: You go where money you think you can get is to be found in the greatest quantities and most...
It was Friday afternoon one month before Christmas, when Verne Sawyer, owner of Frames Plus and Colours of Art in Frederick Mall, turned away from a line up of customers to answer the phone. It was a charity asking for...
What are corporate sponsor clients looking for these days from nonprofit organizations? How do they want us to make special events different, more unique? Corporate clients are looking for custom creativity, not cookie-cutter events. They are looking to be leaders...
Traditionally, when nonprofits and for-profits partner-up on an issue, it is usually because the former needs funding from the latter. In exchange for the cash infusion, the for-profit gets to laud a good deed and enhance its public image as...
I work for a company that is looking into setting up and running a philanthropic team-building event. I was wondering if you had any ideas for fundraising events that would be team-building and philanthropic? As a company, you need to...
Is it ethical for a company to make a profit from a relationship with a charity? It absolutely is - unless the company tries to count the same support as philanthropy. If a company wants a tax receipt, it must...
I'm looking for guidelines on how much to charge sponsors for a new and/or growing fundraising event. How much is exposure worth? Many successful fundraisers have found that it is best to offer sponsors a range of participation levels and...
