Recently, I started a new job as a communications officer with a nonprofit environmental organization. For the past several years, the organization has hosted an annual paddling event to raise funds for one of their ecological properties. Over the years,...
A gala fundraiser was recently written up in the newspapers as having offended thousands worldwide. The theme and the event inclusions - decor, entertainment etc. - of this particular event were viewed as being disrespectful to a specific religion and...
Our projected costs for printing our event's program and other items went spiraling out of control with unexpected "rush charges" and courier charges. What can we do to avoid this next time? As you begin to plan your event and...
I'm looking for guidelines on how much to charge sponsors for a new and/or growing fundraising event. How much is exposure worth? Many successful fundraisers have found that it is best to offer sponsors a range of participation levels and...
We are considering moving our gala fundraising event from the hotel where we traditionally hold it to a convention centre. Are there major differences between the two facilities that we should be aware of? There are definitely major differences between...
We are considering putting on a concert as our first fundraising event, but we are looking at a six-month turnaround. Is this doable? An event - not a fundraising event - can be put together in six weeks, six months,...
Event organizers need to do a better job at measuring and reporting the results of programs to their business sponsors. In the Sponsorship Confidence Survey we carried out (CF, October 11, November 23, November 30, and December 13, 2000), business...
What's every charitable event organizer's worst nightmare? Nobody buys tickets; nobody shows up. The same nightmare haunts sponsoring companies. Never forget that sponsors want strong, positive publicity for the dollars they have invested. All this means that getting the word...
It's Spring. What could be more attractive than a beautiful day on manicured green, playing golf while helping to raise money for a good cause? That is exactly why there are approximately 50,000 charity golf tournaments held throughout Canada each...
Follow this checklist for event success. Objectives I know how to help sponsors connect with community through our event. I focus on desired outcomes and event audience needs and benefits. I ask key influencers to help me reach the right...
