Hosting a successful conference: An exhibitor’s point of view

We have been an exhibitor or sponsor/exhibitor at several conferences. Hosting a conference that is successful for everyone involved takes planning. We would like to comment on the role of exhibitors and how you can ensure your conference will be...

The ubiquitous charitable golf tourney: Hole-in-one or vicious slice?

There are more than 80,000 registered charities in Canada. The majority of them rely heavily on either the generosity of Canadian citizens, support from government grants, or donations from the private sector. And for many, fundraisers in the form of...

When to pull the plug on a special event

When is it appropriate to cancel an event? (i.e. one that is no longer attracting/producing the desired results, or has grown stale.) If your event style is no longer producing the highest possible return on your - and your guests,...

Assessing the security needs for your event

When do we need security at an event? Security is valuable at an event to: Prohibit unwanted guests from crashing your function Ensure underage drinking does not go on Prevent drugs from being used on your event premises Make sure...

Taking your event to the next level

How do we know when to take our event to the next level? (e.g. add an auction or other mini-events to the main attraction) What you are looking to do is grow your events and have each one build toward...

Mail vs. e-mail: The best way to send an invitation

Is it okay to send invitations by e-mail instead of incurring the printing and postage costs? Will RSVP and attendance rates be affected? You have to know your target audience. How will they receive it? How will they perceive it?...

Silent, live or online: Which style of auction is best?

Are event auctions more trouble and work than they are worth? And is silent better than live? Online better than silent? Each style of auction has its pluses and minuses. Guests do enjoy them. Sponsors love that they can place...

Effective event tools and tips

Most not-for-profit organizations host events; these can be in the form of a fundraising activity, a board meeting or a myriad of situations where individuals are brought together to further the mission of the organization. This article offers tools and...

Events without fundraising

As a nonprofit, is there any point in holding an event that is not also a fundraiser? There are many reasons to hold an event, and even as a nonprofit organization, they do not necessarily all have to be fundraisers....

How to market your event

What are the best ways to advertise and promote our events? There are many ways to promote your event: Mailings to past attendees and donors. Approaching your sponsors and asking them to send out information about your event to their...
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