On October 22, join us for a free webinar to learn how to develop effective digital giving experiences.
Every donor who lands on your website arrives with a spark of generosity. They’ve already been moved by your mission—the question is whether your digital experience helps that spark grow or quietly extinguishes it. In this engaging session, Josh Bloomfield explores the psychology behind online giving.
Through practical examples and research-backed insights, you’ll learn how trust, clarity, thoughtful design, and reduced friction work together to create giving experiences that honour the generosity donors already bring with them. Whether you’re preparing for year-end fundraising or looking to improve everyday online giving, you’ll leave with actionable strategies to protect the spark of generosity, delight your donors, and inspire more supporters to take the next step with confidence.
By the end of this session, participants will be able to:
- Recognize the psychological factors that influence online giving and donor decision-making.
- Identify common sources of friction that discourage donors before and during the giving process.
- Build greater trust through clear messaging, thoughtful design, and user-friendly donation experiences.
- Apply practical improvements to donation forms that make giving easier and more intuitive.
- Create digital experiences that honour donor intent, strengthen relationships, and encourage long-term generosity.
Webinar information
Topic: Protect the spark: Creating digital giving experiences that delight donors from the first gift
Date: Thursday, October 22, 2026, at 1pm ET / 10am PT (webinar is 1 hour in length)
Intended Audience: Fundraising professionals, nonprofit professionals, leaders, and board members.
Cost: Free – Register Now
Important Note: While registration is open to all, attendance is limited to the first 1,000 people to sign onto the live session. We suggest signing on five minutes early to have the best chance of getting on the live session. If for any reason you aren’t able to connect to the live session, rest assured you’ll get the full recording by email the following day.
NOTE: This webinar will be recorded – if you cannot make the live session, complete the registration form and a recording will be emailed to you the day after the live session. We are happy to provide a closed-captioned recording upon advance request.
Don’t miss out on this free learning opportunity – register today!
“Your webinars are always very informative but also have interesting and engaging speakers.“
– Past CharityVillage Webinar Participant
