Original Broadcast Date: October 22, 2026

Summary: Every donor who lands on your website arrives with a spark of generosity. They’ve already been moved by your mission—the question is whether your digital experience helps that spark grow or quietly extinguishes it. In this engaging session, Josh Bloomfield explores the psychology behind online giving.

Through practical examples and research-backed insights, you’ll learn how trust, clarity, thoughtful design, and reduced friction work together to create giving experiences that honour the generosity donors already bring with them. Whether you’re preparing for year-end fundraising or looking to improve everyday online giving, you’ll leave with actionable strategies to protect the spark of generosity, delight your donors, and inspire more supporters to take the next step with confidence.

Learning objectives:

  • Recognize the psychological factors that influence online giving and donor decision-making.
  • Identify common sources of friction that discourage donors before and during the giving process.
  • Build greater trust through clear messaging, thoughtful design, and user-friendly donation experiences.
  • Apply practical improvements to donation forms that make giving easier and more intuitive.
  • Create digital experiences that honour donor intent, strengthen relationships, and encourage long-term generosity.

Webinar recording

Webinar Resources

Webinar presenter

Josh Bloomfield has more than 20 years of experience in technology, design, and donor engagement. A self-taught coder and award-winning leader, he began his career building technology solutions for government organizations and under-resourced entrepreneurs.

Motivated by personal adversity, he created Givecloud in 2010 to help nonprofits build deeper connections with their supporters. Since then, Josh has helped nonprofits raise more than $1 billion through high-converting digital experiences that inspire generosity. Today, Givecloud is part of DonorPerfect, where Josh continues to lead innovation in digital fundraising.

Josh is also a designer, musician, advisor, investor, organ donor, husband, and proud father of two.

 

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