There's a revolution coming in nonprofit marketing, and it's closer than you think. To find it, just pull out your cell phone and turn it on. You are holding the future of marketing in your hand. The mobile device may...
You know you have a good cause worthy of support, but writing a fundraising letter that convinces potential donors of this is not always easy. In order to help, we've brought together some of the best strategies to help you...
Canadians are a giving bunch, that much we know. The most recent Canadian Survey of Giving, Volunteering and Participating (CSGVP) stated that in 2007 Canadians volunteered 2.1 billion hours, a 4.2% increase from the previous survey, though the average number...
Walk the streets of any major Canadian city and you may start humming the My Fair Lady tune I've grown accustomed to your face. I'm talking about street canvassers, ubiquitous mainstays of our streets, particularly when the sun is out...
According to a recent survey1, online giving in 2009 grew significantly more than other revenue generation activities. In 2010, more nonprofits will engage in online fundraising than ever before, and they expect it to be their largest net growth area....
This fall, don't think about your fundraising. Seriously. I hear you already. "But Jen, we raise most of our money in fall and early winter." "But, but Jen, we always do our donor acquisition in the fall." "But, but, but...
Thanks to a philanthropic campaign led by two of the world's most financially blessed — Warren Buffet and Bill Gates — dozens of billionaires pledged recently to give at least half their fortunes to charity. According to estimates by Forbes...
Leaving a bequest/legacy to a charity in your will can be an excellent way of supporting a cause that you care for or leaving a lasting legacy. Unfortunately, many bequests are not handled correctly or professionally and this may create...
It probably comes as no surprise to many of you that online giving is growing. What may be surprising, however, is that the very wealthy (a reported 1% of donors that are responsible for 32% of nonprofits’ annual gifts) are...
Your supporters can be your best marketers Whether your goal is filling training slots, after school programs, or endowment coffers, the old saying, "people buy from people," is as true as ever. A postcard, phone call, or e-mail from someone...
