Why should organizations should consider setting up a monthly giving program? Donors who opt for monthly giving demonstrate a strong commitment to their favourite causes. Not only do they provide regular, predictable income, they are the most likely constituents to...
Can a few dollars produce significant impact? And by a few I mean very little. Because that's the idea behind microgiving, a relatively new approach to fundraising that asks multiple donors to cough up small amounts of cash to support...
The art of fundraising is largely based on the relationships a charity builds with its donors. Some relationships may be less developed than others, but have potential as a fundraiser works to know their donors better in order to gain...
There is no such thing as a "small" nonprofit. Whether your cause is caring for just one refugee family or managing an entire displacement camp, running a rescue shelter for cats or saving an endangered species, to you — and...
Still sloughing off the effects of their 2008 banking meltdown, Iceland was in the news again recently when its government decided to amend their constitution by way of suggestions posted by citizens on Facebook, Twitter and YouTube. Otherwise known as...
Providing prospects with a wide variety of engagement opportunities is critical to stemming leaks once they reach the cultivation stage of the development cycle. Here is a summary of some broad themes as well as some concrete examples of engagement...
Ask any good fundraiser why it is important for an organization to maintain a healthy pipeline of prospects and they will basically give you the same answer. While the words may be different, the key theme is that as a...
For years some of my colleagues and I have been banging on about the need to seriously consider actively downgrading regular, monthly donors. Are you going mad, Jonathon? Possibly, but not on this one. The rationale is simple. There are...
Mobile giving gained recognition following its incredible success at raising funds for the victims of the Haiti earthquake in January 2010. The Red Cross alone raised an astounding $32 million when more than three million people texted the word "haiti"...
In nonprofit marketing, a great deal of the time and effort goes into finding new donors, volunteers and supporters. This is not surprising, considering how the economic downturn has impacted Canadian nonprofits, especially charities. There are simply fewer donors and...
