The importance of clean data

  You mean cleaning isn’t just for my house? For your organization to really get the benefits of your data it must be clean and accurate. So, what is clean data you may ask? As per Wikipedia, data cleaning is...

The facts on facts: Using data effectively for change

As advocates, we are always striving for messaging that will change minds and motivate our audience to action. Part of this challenge includes finding that perfect balance of storytelling and data. Luckily, we don’t have to keep guessing as to...

Telling the perfect story: 8 simple steps to persuade your donors to give

Want to learn more about storytelling for fundraising success? Watch the accompanying webinar recording. Fundraisers today operate in a complex and fast-paced multi-channel world. Communications technology changes weekly – and we all know what a struggle it can be to...

Building credibility with your donors

On any given day, donors are presented with a seemingly unending list of options. With Canada having over 170,000 charitable and nonprofit organizations, there are many worthy and urgent causes that Canadians may want to give to. Most of us...

How to build a corporate fundraising pipeline with Heather Nelson

Do you see corporate fundraising as a key revenue opportunity for your small organization? If so, you’re not alone! But many small nonprofits and charities don’t have the experience or knowledge to get a corporate fundraising program started successfully. In...

Rethinking equity: The changing role of funders in philanthropy

Philanthropic organizations have long been working to address social inequality in Canada, focusing on issues like poverty, illiteracy, hunger, and homelessness. But today, they are grappling with another critical notion: equity. “I don’t think inequality will ever vanish, but equity...

The new corporate “ask”: Is corporate philanthropy dead?

A recent post by Tawanda Chirenda, Imagine Canada’s manager of corporate engagement, posited the question: Is corporate philanthropy dead? Chirenda noted that there is an evolution in corporate giving which may make some nonprofits wary, especially due to the trend...

How to turn a new donor into a loyal donor

Imagine you’ve just made your first gift to a charity. You’re feeling pretty excited about it all! It’s a cause that you’ve been feeling more connected to, and you’ve decided it’s time to get involved in a bigger way. You...

Catalyst for Change: Exploring the new report from the Special Senate Committee on the Charitable Sector

On June 20, 2019, the Special Senate Committee on the Charitable Sector released its report, Catalyst for Change: A Roadmap to a Stronger Charitable Sector, which included 42 clear recommendations. Because this comprehensive report has been called “a once-in-a-generation opportunity,”...

My donors seem tired: Simple tips to combat donor fatigue

Where are my donors? Are your donors no longer responding to your calls, letters or emails? Or are they donating less frequently? If so, you might be asking your donors for too many donations. Soliciting gifts too often from the...
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