Email continues to be the greatest revenue driver in fundraising – but that also means that it’s become an incredibly cluttered, busy channel. Digital communications have gone the way of direct mail, in the sense that quality and a holistic...
For many in the nonprofit sector, social media tools are necessary but often overwhelming and confusing. To help allay some of their challenges – and help expand their reach toward greater mission success – Facebook has taken a number of...
Stories are the backbone of good fundraising and critical to small organizations. We often hear how important stories are, but not how to craft good ones. After all, there is a difference! Vanessa Chase Lockshin, storytelling guru, breaks it all...
Planned giving. It can be terrifying and uncomfortable for most small charities. But it doesn't need to be! Join in on the conversation as Paul Nazareth, Vice President of Education & Development at the Canadian Association of Gift Planners and...
Here’s my supposition: we’re thinking about digital all wrong. First off, there’s rarely consensus when we do try to think about what digital actually is. Secondly we usually think about it as tactics, which just limits the potential for whatever...
Discomfort with engaging donors on bequests says more about your feelings about death than anything else. My mother died 11 years ago, almost exactly a year to the date after her mother, my grandmother, died. Within the next five years,...
Read our update on this story, Government appeal: Federal government plans to appeal recent ruling on political advocacy for charities. Mark this date down in the charitable sector history books: July 16, 2018. If you’ve not yet heard, that’s the...
Life was easier back then... When my fellow Good Workers and I began our journey into marketing legacy giving to annual donors in 2003, we had a lot of things to figure out. But one thing was simple and clear....
At its best, the relationship between frontline staff and fundraisers/communications staff is a beautiful thing, offering the best of both worlds. As Anne Melanson, president, Bloom Nonprofit Consulting Group, says, “Fundraising and communications people have a finger on the pulse...
If any of you have read Charles Duhigg’s 2012 book The Power of Habit, much of what I am writing about today will feel familiar. Do read on even if you’re familiar with the book, because there are lessons gleaned...
